Good Marketing Skills Are the Same as Good Lawyering Skills
By Carol Greenwald

The goal of marketing is essentially to forge a real, personal connection with a potential purchaser of your services. The prospect may be an individual or the decision-maker of a large company. It doesn’t matter. In either case, your goal is to develop an understanding with clients or prospects about their issues and needs, so that you can demonstrate your value to them — how what you do relates to their situation and can solve their problem.

Even though law has a tangible side, as evidenced in the piles of papers involved in legal transactions, providing a legal solution is a professional service. As such, it is intangible. A person can’t physically see and compare interactions between a lawyer and client the way a shopper can compare bars of soap. And, as a non-lawyer, a client can’t evaluate the legal techniques used. But as a consumer of legal services, a person still needs to feel comfortable with the lawyer who will handle her case. Each person needs to assess the value provided by the lawyer and make a judgment concerning the effectiveness of the legal effort. More


A Taste of Japan- networking for a good cause
Join us for an evening at the New York City Bar Association and support the tsunami victims in Japan. The evening begins with a reception, followed by sushi making and a Suntory whisky tasting. Net proceeds from this event will go to the Japan Society, which will turn over 100% of the donations it receives to organization(s) that directly help victims recover from the devastating effects of the earthquake and tsunamis that struck Japan on March 11, 2011. Special thanks to Sushi by Simon, Suntory Yamazaki and Hibiki. Register soon, space is limited.

Not a member yet? Join now using promo code "NEWATTYLC" and then sign up for Thursday night.